We have a ‘can do’ attitude – friendly and flexible, passionate about our business and the value we provide as research professionals. We foster a culture of mutual respect and fairness within our team, and in all our client relationships.
Myriad is lead by Director, Lucy Blake, who has extensive experience in market and social research. Myriad Research has conducted thousands of projects within Tasmania and nationally since 1993.
The Myriad field interview team is skilled at effectively engaging with survey respondents at all levels within business, government, industry and the wider community.
With over two decades of industry experience, Lucy has extensive knowledge across a wide range of sectors having directed many large scale projects in this time.
Lucy assists organisations to action research outcomes and has specific expertise in strategic and market planning.
A graduate of the Tasmanian Leaders Program, Lucy has a background in national and international hospitality management and remains closely connected to the Tasmanian tourism industry and other leadership roles.
Lucy purchased Myriad Research on 1 September, 2021.
Our trained and experienced field interview team works across the State and has the ability to connect with respondents in a friendly, professional and meaningful way. With vast experience in face to face interviewing, telephone surveys, executive in-depth interviews, focus group recruitment, mystery shopping and other qualitative research, our team is able to provide our clients with direct customer feedback in a variety of business and consumer situations.
The field team is selected for each project with regard to relevant experience and expertise and is fully briefed by the consultants before commencing field interviewing to ensure field work is conducted to the highest possible standard.
Comprehensive audits (field observations and verifications) are conducted as part of our quality assurance protocols for each project.
“We highly recommend Myriad Research. Their professional approach to customer research and valuable guidance played a crucial role in enhancing our results. The insights the results produced have greatly influenced and refined our marketing strategy for the next financial year.”
“We recently worked with Myriad to test advertising creative concepts with online focus groups. The online approach – consisting of over 80 participants – was new to us and delivered exactly the information and insights we were after, from a much larger sample than the traditional face-to-face focus group scenario. The approach provided a very cost effective way to engage more respondents to deliver increased confidence in the results. Myriad were responsive, professional and easy to work with. They delivered the results with a comprehensive report, under a very tight timeline. We look forward to working with Myriad again.”
“We are extremely satisfied with the service and quality provided by the team on both qualitative and quantitative briefs.”
“We partnered with Myriad in late 2021 to gain access to a representative sample of energy customers from across the state, so we could engage with them as part of our 2024-2029 revenue reset project. We were planning to conduct a range of face-to-face and online activities, including discussion circles, focus groups and collaborative customer panels.
Lucy was our main contact, and was responsive and practical during all phases of the lifecycle. We were pleased with the quality of the participants provided by Myriad, and satisfied with their associated management (confirming attendance, sending pre-reading and follow-up communications, processing participation payments etc). Many of our engagement activities also took place during COVID restrictions, and Myriad also helped us navigate these challenges with ease.
We look forward to working with Myriad again in the future.”