Engage. Inform. Empower.

Myriad Research is a full service, market and social research consultancy, based in Hobart, providing specialist advice to business, government and industry across Tasmania and nationally for over 30 years.

We offer our valued clients a full range of research methodologies – qualitative and quantitative – delivering relevant, robust and actionable research outcomes.

We have built the largest active Participant Research Panel in Tasmania, covering all regions of the state – providing opportunities for Tasmanians in urban and remote areas to participate in paid research positions. We celebrate the diversity of our participants and research team, where they live, their backgrounds and experience.

Myriad Research engages with community, business and government to find out how people think, feel and behave through online research, community consultation and targeted focus group research to inform decisions.

Brand health research
Concept testing
Campaign evaluation
Awareness and perception
Community consultation
Market segmentation, targeting and sizing
Product and service testing
Decision making and competitor analysis
Stakeholder engagement and performance

Myriad is committed to upholding the highest standards of best practice research methodologies that positively impact the world we live in. We do this through engagement with our national member organisations, conferences, courses and regular communication. This ensures our team are equipped to excel – both personally and professionally.

We are proud to be certified under the international standard for the market research industry, ISO 20252:2019 which recognises a quality assured management system across all areas of the research process – from design through field interviewing, data analysis and reporting. This accreditation reflects our commitment to quality processes to achieve actionable outcomes for our clients.

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We acknowledge the Traditional Owners of the places in which we live, work and play. We recognise and respect the enduring relationship they have with their lands and waters, and we pay our respects to Elders past and present.

“We really value the work that the people at Myriad undertake when conducting our Client experience surveys and we see it as a genuine partnership. We feel confident in the way the surveys are conducted and in the way the team at Myriad engage with our clients ensuring it’s a positive and respectful experience for them. We’re also impressed with the quality of the research and the high statistical confidence means we can move forward knowing the findings are genuinely representative of how our clients are feeling.“

Public Trustee

“All really well documented, explained and supplied with really clear insights. I would recommend Myriad and the team to anyone.“

“Will recommend Myriad for future projects and have many positive things to say about the excellent service Myriad have provided us with on numerous projects.“

“We are extremely satisfied with the service and quality provided by the team on both qualitative and quantitative briefs.”

Creak and Ford

“The Myriad team have been amazing and are able to understand and interpret the briefs, and provide robust research.“

“The online approach to test advertising creative concepts provided a very cost effective way to engage more respondents to deliver increased confidence in the results. Myriad were responsive, professional and easy to work with. They delivered the results with a comprehensive report, under a very tight timeline. We look forward to working with Myriad again.”

Cor Comms

“Thank you so much for all your effort on this project. Your communication has been excellent and it was wonderful to have you present the findings to us. It certainly has provided some key insights and opportunities. We still have a way to go yet before deciding if we change our model but this is a really solid pillar to help us weigh up the risks.”

“We love the fact the people at Myriad are personally ‘invested’ with the work they are doing for us and our clients and that they see it as research with a purpose. Your team are helping the Public Trustee to provide the best support and service possible for our clients and in doing so are helping give vulnerable people in the Tasmanian community a voice and a say. Thank you again and we look forward to continuing our work together.“

“We partnered with Myriad in late 2021 to gain access to a representative sample of energy customers from across the state, so we could engage with them as part of our 2024-2029 revenue reset project. We were planning to conduct a range of face-to-face and online activities, including discussion circles, focus groups and collaborative customer panels.”

TasNetworks

“One of the most impressive aspects of Myriad is their unparalleled expertise in the field of event research. Their team’s deep understanding of this niche area has provided is with invaluable data and analysis, allowing us to make informed decisions that have positively impacted our events and overall strategy.”

Festivale

“We highly recommend Myriad Research. Their professional approach to customer research and valuable guidance played a crucial role in enhancing our results. The insights the results produced have greatly influenced and refined our marketing strategy for the next financial year.”

Channel Court Shopping Centre

“We recently worked with Myriad to test advertising creative concepts with online focus groups. The online approach – consisting of over 80 participants – new to us and delivered exactly the information and insights we were after, from a much larger sample than the traditional face-to-face focus group scenario.”

“Working with Myriad Research has been an exceptional experience for our organisation.Their commitment to delivering high-quality research and insights has truly added immense value to our operations.”

“We are incredibly grateful for the partnership we’ve formed with Myriad Research and look forward to continuing to collaborate with them in the future.”

Engage. Inform. Empower.

Engage. Inform. Empower.

Myriad Research is a full service, market and social research consultancy, based in Hobart, providing specialist advice to business, government and industry across Tasmania and nationally for over 30 years.

We offer our valued clients a full range of research methodologies – qualitative and quantitative – delivering relevant, robust and actionable research outcomes.

Get involved – Myriad Research Panel!

Read what our clients are saying about Myriad Research

Myriad Research Panel

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