Myriad Research is a full service, market and social research consultancy, based in Hobart, providing specialist advice to business, government and industry across Tasmania and nationally. We offer our valued clients a full range of research methodologies – qualitative and quantitative – delivering relevant, robust and actionable research outcomes.
Myriad was established in Launceston in 1988 and has grown to become the leading Tasmanian owned and operated research consultancy in the state.
At the heart of our growth has been the commitment to providing our clients with quality, reliable and cost effective research services. We are proud to be the only Tasmanian market research company to have achieved accreditation via the Interviewer Quality Control Australia program (IQCA) and certification under the international standard for the market research industry, AS/ISO 20252.
This operating standard recognises a quality assured management system across all areas of the research process – from design through field interviewing, data analysis and reporting. The ISO accreditation reflects our commitment to quality processes to achieve actionable outcomes for our clients.
Based in the island state, we are proud members of the professional society for market and social researchers, The Research Society, and the national industry association of social and market research organisations, Australian Data and Insights Association (ADIA). These associations give us direct access to industry leaders in Australia and internationally through attendance at industry seminars, courses and conferences as well as the latest developments in research methodologies. The Myriad team has on-going commitment to service excellence, research innovation and development through professional accreditation and training.
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We acknowledge the Traditional Owners of the places in which we live, work and play. We recognise and respect the enduring relationship they have with their lands and waters, and we pay our respects to Elders past and present.
“We highly recommend Myriad Research. Their professional approach to customer research and valuable guidance played a crucial role in enhancing our results. The insights the results produced have greatly influenced and refined our marketing strategy for the next financial year.”
“We recently worked with Myriad to test advertising creative concepts with online focus groups. The online approach – consisting of over 80 participants – was new to us and delivered exactly the information and insights we were after, from a much larger sample than the traditional face-to-face focus group scenario. The approach provided a very cost effective way to engage more respondents to deliver increased confidence in the results. Myriad were responsive, professional and easy to work with. They delivered the results with a comprehensive report, under a very tight timeline. We look forward to working with Myriad again.”
“We are extremely satisfied with the service and quality provided by the team on both qualitative and quantitative briefs.”
“We partnered with Myriad in late 2021 to gain access to a representative sample of energy customers from across the state, so we could engage with them as part of our 2024-2029 revenue reset project. We were planning to conduct a range of face-to-face and online activities, including discussion circles, focus groups and collaborative customer panels.
Lucy was our main contact, and was responsive and practical during all phases of the lifecycle. We were pleased with the quality of the participants provided by Myriad, and satisfied with their associated management (confirming attendance, sending pre-reading and follow-up communications, processing participation payments etc). Many of our engagement activities also took place during COVID restrictions, and Myriad also helped us navigate these challenges with ease.
We look forward to working with Myriad again in the future.”
