Think. Feel. Behave.

Myriad Research engages with community, business and government to find out how people think, feel and behave through online research, community consultation and targeted focus group research to inform decisions.

Brand health research
Concept testing
Campaign evaluation
Awareness and perception
Community consultation
Market segmentation, targeting and sizing
Product and service testing
Decision making and competitor analysis
Stakeholder engagement and performance

We offer a range of proven research methodologies for an effective research strategy, whether for business to business research, community consultation or targeted research of client or customer groups. Contact us for more details and to discuss your research needs.

Online Surveys
With the largest online panel of registered research participants in Tasmania, representing all demographics and regions of the state, our online survey approach provides accurate, timely, cost effective research outcomes. From Mawbanna to Moonah or Memana, or Derby to Dover or Dulcot.

Telephone Interviews
Whether collecting data from the general population or specific target group, our trained interviewers engage with respondents to gather accurate, detailed information via structured questionnaire. Our projects help inform organisations and business to keep our communities safe, improve outcomes and assist in making important decisions.

Face to Face Intercept
Face to face interviews are most beneficial for location specific research, with the added benefit of building personal rapport, providing on the ground connection to your target market. You might see us out and about at local markets, shopping centres, tourist attractions and festivals!

Focus Group Discussions
Conducted either face to face or online, focus group discussions are guided by a qualified researcher to draw out deeper attitudes and opinions about certain products, services or concepts. Participants are drawn from our representative research panel, or client provided lists.

In-depth Interviews
Conducted by a skilled researcher in a 1:1 setting, in-depth interviews explore perspectives on a particular topic via a semi-structured interview.

Mystery Shopping
A method used to directly assess the quality of products and services, providing direct customer feedback for a variety of business and consumer situations. We can visit your business premises, enquire online or over the phone about a product or a service and provide valuable insight for decision making and business planning.

Visitor research

Project completed: February 2025

Target audience: Visitors to Northern Tasmania
Methodology: Quantitative face-to-face intercept and post-visit online survey
Objectives: understand demographic profile; gather experiential feedback: and inform strategic direction and marketing activities.

Brand health

Project completed: January 2025
Target audience: Parents of children who participate in dance-based activities
Methodology: National quantitative online survey
Objectives: understand perceptions, motivations and behaviours; confirm/deny existing assumptions; and inform future marketing and strategic directions.

Community consultation

Project completed: March 2025
Target audience: Local residents in at risk areas
Methodology: Quantitative Telephone Survey
Objectives: community consultation to engage with residents; inform the development of Community Bushfire Protection Plans for each area; and determine preferred ‘nearby safe place’ and community asset protection priorities.

Retail sector research

Project completed: May & November 2024
Target audience: Retail customers, multiple locations in southern Tasmania
Methodology: Quantitative face-to-face intercept
Objectives: consumer trends and competitor analysis; benchmark data to track future indicators; and inform future planning and decision-making.

Visitor research

Project completed: February 2025
Target audience: Patrons to Tourist Attraction
Methodology: Quantitative Face to Face Intercept Survey
Objectives: assess visitor profiles, visit patterns, experience ratings and qualitative verbatim comments; provide direct comparison of visitor experience in previous years; and inform future strategic direction.

Your Project

Project completed:
Target audience:
Methodology:
Objectives:

Contact us for more details and to discuss your research needs.

“The online approach to test advertising creative concepts provided a very cost effective way to engage more respondents to deliver increased confidence in the results. Myriad were responsive, professional and easy to work with. They delivered the results with a comprehensive report, under a very tight timeline. We look forward to working with Myriad again.”

Cor Comms

“We really value the work that the people at Myriad undertake when conducting our Client experience surveys and we see it as a genuine partnership. We feel confident in the way the surveys are conducted and in the way the team at Myriad engage with our clients ensuring it’s a positive and respectful experience for them. We’re also impressed with the quality of the research and the high statistical confidence means we can move forward knowing the findings are genuinely representative of how our clients are feeling.“

Public Trustee

“We are incredibly grateful for the partnership we’ve formed with Myriad Research and look forward to continuing to collaborate with them in the future.”

“One of the most impressive aspects of Myriad is their unparalleled expertise in the field of event research. Their team’s deep understanding of this niche area has provided is with invaluable data and analysis, allowing us to make informed decisions that have positively impacted our events and overall strategy.”

Festivale

“Working with Myriad Research has been an exceptional experience for our organisation.Their commitment to delivering high-quality research and insights has truly added immense value to our operations.”

“All really well documented, explained and supplied with really clear insights. I would recommend Myriad and the team to anyone.“

“We are extremely satisfied with the service and quality provided by the team on both qualitative and quantitative briefs.”

Creak and Ford

“Thank you so much for all your effort on this project. Your communication has been excellent and it was wonderful to have you present the findings to us. It certainly has provided some key insights and opportunities. We still have a way to go yet before deciding if we change our model but this is a really solid pillar to help us weigh up the risks.”

“The Myriad team have been amazing and are able to understand and interpret the briefs, and provide robust research.“

“We recently worked with Myriad to test advertising creative concepts with online focus groups. The online approach – consisting of over 80 participants – new to us and delivered exactly the information and insights we were after, from a much larger sample than the traditional face-to-face focus group scenario.”

“We highly recommend Myriad Research. Their professional approach to customer research and valuable guidance played a crucial role in enhancing our results. The insights the results produced have greatly influenced and refined our marketing strategy for the next financial year.”

Channel Court Shopping Centre

“Will recommend Myriad for future projects and have many positive things to say about the excellent service Myriad have provided us with on numerous projects.“

“We love the fact the people at Myriad are personally ‘invested’ with the work they are doing for us and our clients and that they see it as research with a purpose. Your team are helping the Public Trustee to provide the best support and service possible for our clients and in doing so are helping give vulnerable people in the Tasmanian community a voice and a say. Thank you again and we look forward to continuing our work together.“

“We partnered with Myriad in late 2021 to gain access to a representative sample of energy customers from across the state, so we could engage with them as part of our 2024-2029 revenue reset project. We were planning to conduct a range of face-to-face and online activities, including discussion circles, focus groups and collaborative customer panels.”

TasNetworks

Think. Feel. Behave.

Myriad Research engages with community, business and government to find out how people think, feel and behave through online research, community consultation and targeted focus group research to inform decisions.

Visitor research

Brand health

Community consultation

Retail sector research

Visitor research

Your Project

Get involved – Myriad Research Panel!

Read what our clients are saying about Myriad Research

Myriad Research Panel

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