Think. Feel. Behave.

Myriad Research engages with community, business and government to find out how people think, feel and behave through online research, community consultation and targeted focus group research to inform decisions.

  • Brand health research
  • Concept testing
  • Campaign evaluation
  • Awareness and perception
  • Community consultation
  • Market segmentation, targeting and sizing
  • Product and service testing
  • Decision making and competitor analysis
  • Stakeholder engagement and performance


We offer a range of proven research methodologies for an effective research strategy, whether for business to business research, community consultation or targeted research of client or customer groups. Contact us for more details and to discuss your research needs.

Online Surveys
With the largest online panel of registered research participants in Tasmania, representing all demographics and regions of the state, our online survey approach provides accurate, timely, cost effective research outcomes. From Mawbanna to Moonah or Memana, or Derby to Dover or Dulcot.

Telephone Interviews
Whether collecting data from the general population or specific target group, our trained interviewers engage with respondents to gather accurate, detailed information via structured questionnaire. Our projects help inform organisations and business to keep our communities safe, improve outcomes and assist in making important decisions.

Face to Face Intercept
Face to face interviews are most beneficial for location specific research, with the added benefit of building personal rapport, providing on the ground connection to your target market. You might see us out and about at local markets, shopping centres, tourist attractions and festivals!

Focus Group Discussions
Conducted either face to face or online, focus group discussions are guided by a qualified researcher to draw out deeper attitudes and opinions about certain products, services or concepts. Participants are drawn from our representative research panel, or client provided lists.

In-depth Interviews
Conducted by a skilled researcher in a 1:1 setting, in-depth interviews explore perspectives on a particular topic via a semi-structured interview.

Mystery Shopping
A method used to directly assess the quality of products and services, providing direct customer feedback for a variety of business and consumer situations. We can visit your business premises, enquire online or over the phone about a product or a service and provide valuable insight for decision making and business planning.

Visitor research

Project completed: February 2025

Target audience: Visitors to Northern Tasmania
Methodology: Quantitative face-to-face intercept and post-visit online survey
Objectives: understand demographic profile; gather experiential feedback: and inform strategic direction and marketing activities.

Brand health

Project completed: January 2025
Target audience: Parents of children who participate in dance-based activities
Methodology: National quantitative online survey
Objectives: understand perceptions, motivations and behaviours; confirm/deny existing assumptions; and inform future marketing and strategic directions.

Community consultation

Project completed: March 2025
Target audience: Local residents in at risk areas
Methodology: Quantitative Telephone Survey
Objectives: community consultation to engage with residents; inform the development of Community Bushfire Protection Plans for each area; and determine preferred ‘nearby safe place’ and community asset protection priorities.

Retail sector research

Project completed: May & November 2024
Target audience: Retail customers, multiple locations in southern Tasmania
Methodology: Quantitative face-to-face intercept
Objectives: consumer trends and competitor analysis; benchmark data to track future indicators; and inform future planning and decision-making.

Visitor research

Project completed: February 2025
Target audience: Patrons to Tourist Attraction
Methodology: Quantitative Face to Face Intercept Survey
Objectives: assess visitor profiles, visit patterns, experience ratings and qualitative verbatim comments; provide direct comparison of visitor experience in previous years; and inform future strategic direction.

Your Project

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Contact us for more details and to discuss your research needs.