We offer a range of proven research methodologies for an effective research strategy, whether for business to business research, community consultation or targeted research of client or customer groups.
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With the largest online panel of registered research participants in Tasmania, representing all demographics and regions of the state, our online survey approach provides accurate, timely, cost effective research outcomes.
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Whether collecting data from the general population or specific target group, our trained interviewers engage with respondents to gather accurate, detailed information via structured questionnaire.
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Face to face interviews are most beneficial for location specific research, with the added benefit of building personal rapport, providing on the ground connection to your target market.
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Conducted either face to face or online, focus group discussions are guided by a qualified researcher to draw out deeper attitudes and opinions about certain products, services or concepts. Participants are drawn from our representative research panel, or client provided lists.
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Conducted by a skilled researcher in a 1:1 setting, in-depth interviews explore perspectives on a particular topic via a semi-structured interview.
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A method used to directly assess the quality of products and services, providing direct customer feedback for a variety of business and consumer situations.
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“We recently worked with Myriad to test advertising creative concepts with online focus groups. The online approach – consisting of over 80 participants – was new to us and delivered exactly the information and insights we were after, from a much larger sample than the traditional face-to-face focus group scenario. The approach provided a very cost effective way to engage more respondents to deliver increased confidence in the results. Myriad were responsive, professional and easy to work with. They delivered the results with a comprehensive report, under a very tight timeline. We look forward to working with Myriad again.”
“We are extremely satisfied with the service and quality provided by the team on both qualitative and quantitative briefs.”
“We partnered with Myriad in late 2021 to gain access to a representative sample of energy customers from across the state, so we could engage with them as part of our 2024-2029 revenue reset project. We were planning to conduct a range of face-to-face and online activities, including discussion circles, focus groups and collaborative customer panels.
Lucy was our main contact, and was responsive and practical during all phases of the lifecycle. We were pleased with the quality of the participants provided by Myriad, and satisfied with their associated management (confirming attendance, sending pre-reading and follow-up communications, processing participation payments etc). Many of our engagement activities also took place during COVID restrictions, and Myriad also helped us navigate these challenges with ease.
We look forward to working with Myriad again in the future.”
