Think. Feel. Behave.

We offer a range of proven research methodologies for an effective research strategy, whether for business to business research, community consultation or targeted research of client or customer groups. Contact us for more details and to discuss your research needs.

Myriad Research engages with community, business and government to find out how people think, feel and behave through online research, community consultation and targeted focus group research to inform decisions.

Brand health research
Concept testing
Campaign evaluation
Awareness and perception
Community consultation
Market segmentation, targeting and sizing
Product and service testing
Decision making and competitor analysis
Stakeholder engagement and performance

Online Surveys

With the largest online panel of registered research participants in Tasmania, representing all demographics and regions of the state, our online survey approach provides accurate, timely, cost effective research outcomes. From Mawbanna to Moonah or Memana, or Derby to Dover or Dulcot.

Telephone Interviews

Whether collecting data from the general population or specific target group, our trained interviewers engage with respondents to gather accurate, detailed information via structured questionnaire. Our projects help inform organisations and business to keep our communities safe, improve outcomes and assist in making important decisions.

Face to Face Intercept

Face to face interviews are most beneficial for location specific research, with the added benefit of building personal rapport, providing on the ground connection to your target market. You might see us out and about at local markets, shopping centres, tourist attractions and festivals!

Focus Group Discussions

Conducted either face to face or online, focus group discussions are guided by a qualified researcher to draw out deeper attitudes and opinions about certain products, services or concepts. Participants are drawn from our representative research panel, or client provided lists.

In-depth Interviews

Conducted by a skilled researcher in a 1:1 setting, in-depth interviews explore perspectives on a particular topic via a semi-structured interview.

Mystery Shopping

A method used to directly assess the quality of products and services, providing direct customer feedback for a variety of business and consumer situations. We can visit your business premises, enquire online or over the phone about a product or a service and provide valuable insight for decision making and business planning.

“We are extremely satisfied with the service and quality provided by the team on both qualitative and quantitative briefs.”

– David Creak, Managing Director

“We recently worked with Myriad to test advertising creative concepts with online focus groups. The online approach – consisting of over 80 participants – new to us and delivered exactly the information and insights we were after, from a much larger sample than the traditional face-to-face focus group scenario.”

Cor Comms

“One of the most impressive aspects of Myriad is their unparalleled expertise in the field of event research. Their team’s deep understanding of this niche area has provided is with invaluable data and analysis, allowing us to make informed decisions that have positively impacted our events and overall strategy.”

“We are incredibly grateful for the partnership we’ve formed with Myriad Research and look forward to continuing to collaborate with them in the future.”

“The Myriad team have been amazing and are able to understand and interpret the briefs, and provide robust research.”

“Working with Myriad Research has been an exceptional experience for our organisation.Their commitment to delivering high-quality research and insights has truly added immense value to our operations.”

“The online approach to test advertising creative concepts provided a very cost effective way to engage more respondents to deliver increased confidence in the results. Myriad were responsive, professional and easy to work with. They delivered the results with a comprehensive report, under a very tight timeline. We look forward to working with Myriad again.”

“Will recommend Myriad for future projects and have many positive things to say about the excellent service Myriad have provided us with on numerous projects.”

“Lucy was our main contact, and was responsive and practical during all phases of the lifecycle. We were pleased with the quality of the participants provided by Myriad, and satisfied with their associated management (confirming attendance, sending pre-reading and follow-up communications, processing participation payments etc). Many of our engagement activities also took place during COVID restrictions, and Myriad also helped us navigate these challenges with ease. We look forward to working with Myriad again in the future.”

TasNetworks

“Thank you so much for all your effort on this project. Your communication has been excellent and it was wonderful to have you present the findings to us. It certainly has provided some key insights and opportunities. We still have a way to go yet before deciding if we change our model but this is a really solid pillar to help us weigh up the risks.”

“All really well documented, explained and supplied with really clear insights. I would recommend Myriad and the team to anyone.”

“We highly recommend Myriad Research. Their professional approach to customer research and valuable guidance played a crucial role in enhancing our results. The insights the results produced have greatly influenced and refined our marketing strategy for the next financial year.”

Channel Court Shopping Centre

“We partnered with Myriad in late 2021 to gain access to a representative sample of energy customers from across the state, so we could engage with them as part of our 2024-2029 revenue reset project. We were planning to conduct a range of face-to-face and online activities, including discussion circles, focus groups and collaborative customer panels.”

Think. Feel. Behave.

We offer a range of proven research methodologies for an effective research strategy, whether for business to business research, community consultation or targeted research of client or customer groups. Contact us for more details and to discuss your research needs.

Online Surveys

Telephone Interviews

Face to Face Intercept

Focus Group Discussions

In-depth Interviews

Mystery Shopping

Get involved – Myriad Research Panel!

Read what our clients are saying about Myriad Research

Myriad Research Panel

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